Transformers is yet another passion of mine, I told you I was a dork. Ever since I started for the company I took over the Hasbro license for the most part and began designing my little heart out. We wanted a retro approach like the old boxes along with a modern type take on it. I started by looking over all the retro packaging for the old transformers. The boxes consisted of lots of grids, flat colors and art work from the movie/show. So keeping with that grid style and the classic colors we added some 3D elements (a grid with a lot of perspective) and some updated linear designs. Once we got it down after a few rounds of corrections we had something really great on our hands. My recent Star Scream Box received a 2008 American Inhouse Design Award from GD magazine. All the boxes have classic colors that match the team they are on: Autobots and Decepticons. As well they match on all sides as far as design goes, you can line them up on the sides and they will all have the same poses. Look to see Rumble, Arcee, and Ratchet soon!